Robertson IP

Iconic Brands and Their Trademarked Sounds, Colours, and Phrases

Trademark Sounds, Colours and Phrases to Protect Your Brand Identity Protecting your brand is absolutely essential and can involve not only logos and business names, but also sounds, colors, and phrases. As a business owner, protecting your brand in the early stages when creating a unique identity can determine your success. A strong brand identity […]

Patent Searching Guide; Using Espacenet and Google Patents

Guide to Patent Searching In the world of innovation, conducting a patent search and securing a patent for your invention is crucial to protect your intellectual property and maintain a competitive edge. However, before diving into the patent application process, it’s essential to conduct a thorough patent search. This blog explores the importance of patent […]