2025 IP Trends: What Businesses Should Expect in the Year Ahead
As we reflect on 2025, one thing stands out clearly. Intellectual property has continued to shape how businesses grow, compete and protect their ideas. It has been a year of rapid technological change, emerging industries and increasing demand for clear, accessible IP protection.
Whether you are a start up, an established business or a creative agency, understanding how IP evolved in 2025 helps you plan confidently for the opportunities and challenges coming in 2026. Here are the key trends that defined the past year and what they mean moving forward.
1. A rise in trade mark filings for digital and AI brands
Artificial intelligence dominated 2025. As new tools, platforms and digital products entered the market, we saw a noticeable rise in trade mark filings from businesses in AI, automation and tech driven services.
With markets becoming more crowded, brand identity mattered more than ever. Clear names, distinctive visuals and early filing helped businesses stand out and reduce the risk of disputes. This trend is set to continue into 2026 as even more AI driven brands launch.
2. Increased focus on design protection for physical products
Product design remained a competitive advantage in 2025 across technology, homeware, consumer products and fashion. As new creators entered the market and online imitation became more common, registered designs played a bigger role.
A registered design protects the appearance of a product and gives businesses confidence to launch without fear of immediate copying. It is still one of the most cost effective and underused forms of protection. We expect heightened awareness and more filings in 2026.
3. Growth in IP support for start ups and small businesses
2025 saw a continued rise in new founders across South Wales and the wider UK, many launching businesses with limited budgets. Access to simple, affordable IP guidance became increasingly important.
Clearer processes from the IPO, more awareness around trade marks, patents and designs and an increase in education made it easier for small businesses to protect their ideas early. This foundation building will be even more essential in 2026 as competition grows.
4. Sustainability and green innovation driving new patents
Sustainable technology was one of the fastest growing innovation areas of 2025. From packaging alternatives to clean energy and manufacturing efficiencies, businesses invested heavily in environmentally minded solutions.
With this came an increase in patent applications related to green technology. Protecting these innovations is crucial for responsible commercialisation. We expect even more growth in this area throughout 2026.
5. More businesses reviewing their IP portfolios
With technology evolving rapidly, many businesses used 2025 to review their existing IP portfolios. This ensured their protection still reflected who they are, what they offer and how they plan to grow.
By the end of 2025 we saw more organisations auditing their brand assets, adding new classes, updating older trade marks and strengthening design and patent coverage. Portfolio reviews will remain a key priority in 2026 as businesses expand or diversify.
6. Collaboration creating new opportunities
Partnerships between businesses, universities and research bodies gained momentum throughout 2025. These collaborations often generated valuable IP and required clear agreements to avoid issues down the line.
Co ownership, licensing and shared rights became more common, and understanding who owns what from the outset proved essential. This trend is expected to grow in 2026 as innovation becomes increasingly collaborative.
Final thoughts
2025 has been a year of creativity, growth and rapid change in the IP landscape. As we move into 2026, new challenges and opportunities are already emerging. By understanding how the past year has shaped the world of intellectual property, you can protect your ideas, strengthen your brand and stay ahead of competitors.
If you would like support reviewing your IP or planning for the year ahead, Robertson IP is here to help.